We all know the way you get to Carnegie Hall is practice, practice, practice. But the path to perfect customer data is considerably less clear.
What if you could double or triple your growth rate in a systematic, predictable way? That’s the promise of high tempo testing. It requires planning, hard work and the right tools, but the results can be nothing short of amazing.
An A/B test has implications far beyond any single metric. Avoid mistakes. Always address these two questions.
What are the must have reports and metrics for your mobile marketing dashboard?
With increasing competition for users in mobile apps, the use of push notifications has become a powerful tool for marketers and product managers to retain and engage users. Despite their popularity, most push notification campaigns fail to serve their intended purpose and can actually increase user churn because they are not designed properly. In this post we will review the methodology of designing an effective push notification campaign.
The Omniata Monthly is a digest of thought leadership about data, analytics and user engagement curated by the team at Omniata.
When customized and personalized effectively, emails can form an important part of a multipronged approach to both user acquisition and engagement.
User acquisition efforts are spread across multiple sources, making it difficult and time consuming to get the complete picture of acquisition spend and LTV for your app. In this post, we will dive into these silos and figure out an approach to combine these silos and get a holistic view of all our user acquisition efforts
Every developer uses A/B testing to optimize the product performance. In this part, we will learn how to time the A/B tests across your product life-cycle and design the variants.