Omniata helps Miniclip boost revenue by 21%

Miniclip is an online and mobile gaming company with over 70 million monthly game players in 195 countries and 17 languages. With cross-platform games and over 350 million mobile downloads, Miniclip has enjoyed 14+ years of continuous growth.

Needed: More flexibility

Miniclip hadn't been data-centric historically. When a transition to mobile became a strategic priority, they knew they needed a more powerful analytics platform. Pre-set tables, charts and rigid forms simply couldn't produce the dynamic reports they sought.

Crucially important for Miniclip was the ability to define and change the structure of their data sets with dashboards that would consistently display evolving visualizations.

Solution: Analysis and action in one platform

Omniata delivered a single, comprehensive solution for Miniclip with:

  • Unified data from even streams, APIs and databases
  • Flexible data modeling with custom-defined metrics
  • Actionable Data: Real-time segmentation and A/B testing
  • Scalability: Role based access controls and enterprise level volume

By combining their popular games with the power of Omniata's segmented A/B testing, Miniclip watched game revenue increase by up to 21% with a single test.

Omniata was the only solution that allowed us to have data as we wanted, when we wanted it. It is as close as it gets to having a dedicated data engineering team without actually having one… and as a third party solution, nothing beats Omniata.

Ricardo Vladimiro

Game Analytics Lead


Result: A new data-driven culture

Omniata gave Miniclip a unified data solution that allows them to create customized dashboards for a range of purposes, platforms and countries—and easily adapt those dashboards for stakeholders in a wide variety of roles.

This shift to data was so impactful for Miniclip's mobile business that it's now used company-wide. All product launches and new features are supported by data, with Omniata's analytics built into every game for daily dashboards and on-demand reporting.

The real big difference is that everyone now asks if they have data to support what they’re working on instead of assuming that they know what is good or not.

Ricardo Vladimiro

Game Analytics Lead


  • Industry: Internet and Mobile Gaming
  • Location: Neuchâtel, Switzerland
  • Website:
  • On Omniata since: January 2014
  • Events processed: 23 billion to date

Omniata enables the entire digital organization - marketers, product managers and data scientists - to run their business based on data. It creates an integrated view of consumers across devices, providing tools to optimize the user experience in real time. Omniata integrates analytics, CRM, engagement, and A/B testing platforms into a single all encompassing solution.

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