Ad Networks provide aggregated data about the marketing campaigns through APIs. Data includes for example numbers of views (impressions) and clicks on the ad, installs, and most importantly, the cost of the campaign. While this is valuable in and of itself, the ad network data can be combined with attribution data, enabling marketers to calculate for example return on investment (ROI) and recoup.
Omniata pulls the data from the endpoints of several ad networks, joins all the data streams, combines them with attribution data and gather the results in one place for visualization and analysis.
Ad networks specific packages can be found inside of Acquisition Marketing Project, which is located at New Project --> External Services --> Acquirer. Ad network specific credentials are required when install the packages, the credentials will be used in the daily scheduling of pulling the data and load to the ad network specific table as well as the cross ad networks combined table.
Omniata needs the following credentials for each ad network from which data is to be collected.
|Ad Network (Advertiser)||Credentials|
|Adwords||account authorization needed (please contact Customer Support)|
|Facebook Business Account||account authorization needed (please contact Customer Support)|
|Gemini/Flurry||account authorization needed|
|Inmobi||username, password, secret_key|
|Millennial Media||consumer_key, consumer_secret, oauth_key, oauth_secret|
|Nanigans||partner_name, username, password, partner_id, secret_key|
|Supersonic||api_key, user_name (email)|
|Twitter Ads||account authorization needed|
|Ad Network (Publisher)||Credentials|
|Adsense||account authorization needed (please contact Customer Support)|
|Applifier (Unity Ads)||api_key|
In case you are using ad network which is required account authorize or which is not yet listed, please contact Omniata and provide the name of the ad-network.