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Channels

Channels are the first element chosen in the Campaign Builder. Channels organise and determine the messages served to your users. A Channel may have many messages that are scheduled to deliver Content to different customer segments. Channels are per Campaign Type (Display, Push, Email) and each of them may have several Channels associated based on use cases.

Omniata has three Channels Types serving different kinds of use cases:

  • Display (for providing content for example related to A/B testing)
  • Push Notifications (for delivering in-device notifications to the users on mobile devices)
  • Email (for sending email campaigns to users)

You can find the Channels section by navigating to Engage > Channels.

The key element in all Channels are the Messages that define what kind of Content is delivered to which users, when and what order is the Content delivered, and which Campaign and Experience is the Content related to. The number of Messages send to users can be defined in the Display Channels, and A Channel can display unlimited or a specified number of Messages, at random or in the order you specify. For Push Notification and Email Channels, the delivery is defined in the campaign builder where the frequence can be set to be once, reoccurring, and on-demand (Push Now).

Creating Channels

Navigate to Engage > Channels. Click New Channel. There you can:

  • Name the Channel
  • Determine the Message Ordering
    • By Priority (order indicated in the channel)
    • Randomly (user receives on random one of the messages she is eligible)
  • Set the Max # of Messages
  • Select Content Types to be associated with the Channel (optional)
  • Set permissions (optional)

Limiting the Number of Messages

Channels have two settings which are used to determine which Messages are sent to the user. Max # of Messages sets an upper limit for how many Messages one user can get from that Channel per day (UTC). In case that there are more Messages targeted to the user than this limit, Message Ordering determines which Messages are selected. Messages can be selected either randomly or by priorities (the order can be changed by drag-and-drop).

This article was last updated on February 20, 2016 00:14. If you didn't find your answer here, search for another article or contact our support to get in touch.

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