Product Overview

Unify Data Sources

Omniata is a platform that merges analytics, acquisition marketing and A/B testing that works under an unified data model. Omniata breaks down data silos by unifying your data from three principle sources:

  • Web, Mobile or Desktop Applications.
  • Databases like mySQL, Redshift, BigQuery, PostgreSQL or Vertica.
  • Attribution partners and Ad networks.

Analytics Fully Customized

You can customize your data structures, data tables, user properties, user segments, and content types.

  • Freedom to modify data structures.
  • Modify or add any user property.
  • Program new pre and post processing formulas.
  • Create new data tables and charts.
  • Integrate with predictive models.

Build Custom Reports and Dashboards

Utilize Omniata as a powerful business intelligence and reporting tool to interactively visualize and transform your data.

  • Easy to use drag and drop UI chart builder to create all of your charts and dashboards.
  • Supports easy to use design mode and a full SQL mode.
  • Run analytics by cohorts and create funnels to watch users over time.
  • Run queries at an astounding speed of up to 1B events in under 10 minutes.
  • Elastic architecture to support your ever increasing data needs as you grow.

Manage User Acquisition

By integrating all of the data you need into one platform you can more accurately optimize your spend across all user acquisition channels.

  • Analyze the performance of all your acquisition sources, by any user attribute.
  • Utilize attribution source for any analysis of your application.
  • Optimize the performance of campaigns based on in-app user behavior and LTV.
  • Understand the revenue generated by users based on campaign cohorts.
  • Identify and compare the CPI and CPC of campaigns.

Automate Your Marketing Strategy

Automate your marketing to design and transform the user experience and better engage your users across any channel or device in real-time or while offline.

  • Send push and email messages automatically based on user behavior.
  • Define user segments with complete flexibility based on your data.
  • Schedule and automate campaigns for maximum effectiveness.
  • Manage all of your content in one place.

Test and Optimize the User Experience

Test and optimize your entire user experience, and not just content, across all of your platforms in order to maximize user engagement and LTV.

  • Run powerful A/B and multivariate tests with just a few clicks.
  • Analyze the impact on ALL of your metrics, not just the target event.
  • Test experiences at the user level and not just at the device level.

This article was last updated on April 19, 2017 13:00. If you didn't find your answer here, search for another article or contact our support to get in touch.