HELSINKI and SAN FRANCISCO – November 17th, 2014 – Omniata, the next-generation data action platform, today announces the launch of Omniata Data Apps – an unparalleled new concept capable of enabling powerful use cases instantly and at scale. Omniata Data Apps will be available to beta customers first, and soon after to all other companies. Attendees of SLUSH 2014 in Helsinki can register to the Omniata Early Access Program, to benefit from exclusive pricing and premium services.
“Omniata Data Apps will revolutionize the way marketers, product managers and data analysts use data, by enabling end-to-end use cases in just one click,” said Alex Arias, CEO and Founder, Omniata. “These apps can connect to mobile applications, websites, databases and APIs, providing a single view of the business and empowering the entire organization to analyze data and engage with consumers in real-time.”
“The initial set of Data Apps available in the Omniata Store will cover use cases including analytics for games and mobile apps, performance marketing, real-time marketing with custom segmentation, automated push notifications and A/B testing. “This is just the first step in our vision of going beyond analytics and building a world where data is used to improve every aspect of our lives. The applications of data are still in their infancy but the potential is virtually unlimited” said Arias.
Omniata currently supports brands including Electronic Arts (EA), King, Rovio, Social Point and Miniclip. The service has been in exclusive beta since March 2014, following a $5.2 million funding round, with total funding reaching $6.8 million. Omniata’s platform currently processes more than 400 billion events per month.
“Omniata was the only solution that allowed us to have data as we wanted, when we wanted it. It is as close as it gets to having a dedicated data engineering team without actually having one, and as a third party solution, nothing beats Omniata,” said Ricardo Vladimiro, Game Analytics Lead, Miniclip. Founded by a team of former Digital Chocolate and EA data leads, the platform integrates BI, analytics, in-app marketing, push notifications and A/B testing platforms into a single all-encompassing solution.
Built from the ground up to meet the challenges of the digital era, Omniata allows companies to analyze and engage their digital consumers across platforms. Unlike many analytics companies or A/B testing companies that offer point solutions, Omniata is tackling the entire data and testing requirements of an organization. SLUSH takes place November 18-19, 2014, Helsinki, Finland.