• September 24, 2015 09:00

Omniata Comes out of Closed Beta and Extends Beyond Gaming to Help High-Growth Companies Make the Most of Their Data and Marketing Stack

SAN FRANCISCO, CA and HELSINKI, FINLAND--(September 24, 2015) -Omniata, a unified data, analytics and user engagement platform, announced today that it is officially out of closed beta and that its platform now extends beyond gaming.

Over the past two and a half years, Omniata has been focused on building and testing its platform with some of the most advanced analytics and user engagement companies in the world including Rovio, Miniclip and Ubisoft. Though just coming out of beta, Omniata is already tracking 300 million monthly active users, 2 billion events per day, and handling over 17,000 requests per second. Despite the limited availability of their beta, Omniata has already added several high profile non-gaming customers, including Glassdoor, Lifesum, and Spotify.

"We are extremely excited to be out of our closed beta. Our customers have been seeing great value from our solution as it has decreased the number of data and user engagement systems in their workflow," Omniata CEO Alex Arias said. "We are looking forward to helping more companies become more efficient with their analytics and engagement efforts."

An early customer, Rovio leverages the Omniata platform to bring together various data sources and engage their customers via mobile marketing automation. Eric Seufert, VP of User Acquisition and Engagement at Rovio states, "Omniata brings data from every corner of the organization into one place, allowing everyone to witness how their changes cascade across the product. Omniata truly is an all-encompassing analytics platform that Rovio cannot live without."

Omniata has been chosen time and again because it enables customers to unify all data sources, analyze the data, and engage users in a fully integrated, single platform.

The company has raised US$6.8M in venture financing from two main investors: Jackson Square Ventures and Creandum.

About Omniata

Omniata unifies data from application event streams, databases, and APIs while allowing users to fully customize their data model. Omniata utilizes this data to enable tools for data visualization, app analytics, A/B testing, user acquisition optimization, marketing automation, and more.

To learn more, please visit our website, follow us on Twitter, follow us on LinkedIn, or visit us on Facebook.


To learn more about this announcement, please contact:
Alan d'Escragnolle
VP Growth