Omniata BlogJuly 30, 2015

The Omniata Monthly - July 2015

The Omniata Monthly is a digest of thought leadership about data, analytics and user engagement curated by the team at Omniata.

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Thoughts from Omniata's Team

CEO Alex Arias dives into some common patterns and stages he has seen as companies evolve their process of discovering and enabling the value of data in "The Data Value Journey"

CEO Alex Arias explains why it is important to set a vision for your data and why it is crucial to make sure your organization's structure matches that vision in "Defining Your Data Vision"

Director of Product Abhishek Katiyar gives an overview of what are the basic metrics you should begin tracking when you first implement analytics into your app in "Implementing Basic App Analytics & Metrics"

Thoughts from Other Data Leaders

Riley Newman of Airbnb discusses the Airbnb Data Value Journey and how their Data Vision evolved in "How we scaled data science to all sides of Airbnb over 5 years of hypergrowth"

Larisa Bedgood of Data Mentors emphasizes the importance of breaking down the data silos created by using multiple tools and systems to collect and analyze data in "3 Ways Data-Driven Marketing Improves Your ROI"

Martijn Scheijbeler of The Next Web provides an in depth look at how TNW has improved their A/B testing methodology over time to get better results in "Marketing the TNW way #2: Deep dive on A/B testing"

Alex Rosenblat of Data and Society digs into the data challenges that Uber faces and how it is using predictive analytics to accurately predict demand in "Uber's Phantom Cabs"


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