Omniata BlogOctober 1, 2015

The Omniata Monthly - September 2015

The Omniata Monthly is a digest of thought leadership about data, analytics and user engagement curated by the team at Omniata.

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Thoughts from the Omniata Team

CEO Alex Arias reviews the importance of breaking down down data silos to get the most out of your marketing tools via a guest post on VentureBeat's blog in: "Get the most out of your marketing stack by unifying data sources"

Senior Data Analyst Chirag Gajjar defines the process of how you should manage measuring user acquisition with attribution partners and ad networks in "User Acquisition Analytics"

Senior Data Analyst Scott Sheinbaum dives into the importance and methods of customizing emails to increase engagement in "Importance of Customization and Personalization in Emails"

Business Analytics Manager Tuomo Nikulainen demonstrates how to strategize your timing of A/B tests to make them more useful and insightful in "Sequential A/B Testing and Variant Design"

Thoughts from Other Data Leaders

James Scherer of Wishpond provides an excellent overview of how to think about conversion rates and the psychology behind conversion in "The Ultimate Guide to the Psychology of Conversion Optimization"

Angel Tran Kingyens of Version One discusses the top metrics one should analyze when looking at a social product in "Metrics that matter to social platforms"

Author Avinash Kaushik gives an overview of how to best use data in storytelling in "Great Storytelling With Data: Visualize Simply And Focus Obsessively"

Gilad Lotan of Betaworks analyzes some recent trends in the Apple App Store and how its algorithm works in "Apple, Apps and Algorithmic Glitches"


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