Omniata, Inc. Privacy Policy

Last Updated: June 30th, 2015

Protecting your privacy is really important to us. With this in mind, we’re providing this Privacy Policy to explain our practices regarding the collection, use and disclosure of information that we collect and receive: (i) through our websites to which this Privacy Policy is posted, including without limitation our company website located at (“Site”); and (ii) from our Customers as a result of their use of our data analytics services and related SDK and APIs (“Omniata Service”) on their applications or other digital properties (each a “Customer Property”).

For the purposes of this Privacy Policy, our Site and Omniata Service are collectively called the “Services”; a “Customer” is an organization or company that accesses and uses the Omniata Service; and an “End User” is a user of a Customer Property.

This Privacy Policy is organized into three parts:

This Privacy Policy does not apply to any third-party websites, services or applications, even if they are accessible through our Services.

Our primary goals in collecting information are to provide and improve our Services, to develop new products, to administer use of the Services and to enable users to enjoy and easily navigate our Services.Revisions to this Privacy Policy

Any information that is collected via our Services is covered by the Privacy Policy in effect at the time such information is collected. We may revise this Privacy Policy from time to time. If we make any material changes to this Privacy Policy, we’ll notify you of those changes by posting them on the Site or by sending you an email or other notification, and we’ll update the “Last Updated Date” above to indicate when those changes will become effective.

Use of the Site

Information Collected or Received from You

Account Information. If you register with us through the Site to create an account (“Account”), we’ll collect certain information that can be used to identify you, such as your name, email address, postal address and phone number (“Personal Information”). We may also collect certain information that is not Personal Information because it cannot be used by itself to identify you, such as your job title. If you create an Account on behalf of an organization or company, we’ll collect your name and email address and the organization’s or company’s name, address and telephone number. If you subscribe to the Omniata Service, we’ll collect your or your organization’s or company’s credit card or other method of payment information you provide to us. We may use your Personal Information in conjunction to aggregate information to provide and improve our Services.

Authorized Users. If you are an authorized user and have received a username and a password to connect to your organization’s or company’s Account, we’ll collect certain Personal Information, such as your name and email address.

Contact Information. If you contact us by email or through the Site, we’ll collect certain Personal Information, such as your name and email address, and we may collect your job title and location information. We’ll use this information to answer your inquires and to provide you with marketing and promotional materials.

Information Collected Using Cookies and other Web Technologies. Like many website owners and operators, we use automated data collection tools such as Cookies and Web Beacons to collect certain information.

“Cookies” are small text files that are placed on your hard drive by a Web server when you access our Services. We may use both session Cookies and persistent Cookies to identify that you’ve logged in to the Services and to tell us how and when you interact with our Services. We may also use Cookies to monitor aggregate usage and web traffic routing on our Services and to customize and improve our Services. Unlike persistent Cookies, session Cookies are deleted when you log off from the Services and close your browser. Although most browsers automatically accept Cookies, you can change your browser options to stop automatically accepting Cookies or to prompt you before accepting Cookies. Please note, however, that if you don’t accept Cookies, you may not be able to access all portions or features of the Services.

“Web Beacons” (also known as Web bugs, pixel tags or clear GIFs) are tiny graphics with a unique identifier that may be included on our Services for several purposes, including to deliver or communicate with Cookies, to track and measure the performance of our Services, to monitor how many visitors view our Services, and to monitor the effectiveness of our advertising. Unlike Cookies, which are stored on the user’s hard drive, Web Beacons are typically embedded invisibly on web pages (or in an e-mail).

Information Related to Use of the Site. Our servers automatically record certain information about how a person uses our Site (we refer to this information as “Log Data”), including both Account holders and non-Account holders (either, a “User”). Log Data may include information such as a User’s Internet Protocol (IP) address, browser type, operating system, the web page that a User was visiting before accessing our Site, the pages or features of our Site a User browsed, access dates and time spent on those pages or features, search terms, the links on our Site that a User clicked on and other statistics. We use Log Data to administer the Site and we analyze (and may engage third parties to analyze) Log Data to improve, customize and enhance our Site by expanding their features and functionality and tailoring them to our Users’ needs and preferences. We’ll combine your Personal Information with aggregate information we collect to attempt to provide you with a better experience, to improve the Site and to analyze and understand how our Site is used. For instance, if a visitor to the Site becomes a Customer, we may be able to keep track of how we acquired the specific Customer.

Information Sent by Your Mobile Device. We collect certain information that your mobile device sends when you use our Site, like a device identifier, user settings and the operating system of your device, as well as information about your use of our Site.

Location Information. We may collect and store information about your location by converting your IP address into a rough geo-location or by accessing your mobile device’s GPS coordinates or coarse location if you enable location services on your device. We may use location information to improve and personalize your experience on our Site. If you do not want us to collect location information, you may disable that feature on your mobile device.

Information that We Share with Third Parties

We will not share any Personal Information that we have collected through the Site from or regarding you except as described below:

Information Shared with Our Services Providers. We may engage third-party services providers to work with us to administer the Site. These third-party services providers have access to your Personal Information only for the purpose of performing services on our behalf.

Information Shared with Third Parties. We may share aggregated information and non-identifying information with third parties for industry research and analysis, demographic profiling and other similar purposes.

Information Disclosed in Connection with Business Transactions. If we are acquired by a third party as a result of a transaction such as a merger, acquisition or asset sale or if our assets are acquired by a third party in the event we go out of business or enter bankruptcy, some or all of our assets, including your Personal Information, may be disclosed or transferred to a third party acquirer in connection with the transaction.

Information Disclosed for Our Protection and the Protection of Others. We cooperate with government and law enforcement officials or private parties to enforce and comply with the law. We may disclose any information about you to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate: (i) to respond to claims, legal process (including subpoenas); (ii) to protect our property, rights and safety and the property, rights and safety of a third party or the public in general; and (iii) to stop any activity that we consider illegal, unethical or legally actionable activity.

Your Choices

We offer you choices regarding the collection, use and sharing of your Personal Information and we’ll respect the choices you make. Please note that if you decide not to provide us with the Personal Information that we request, you may not be able to access all of the features of the Site.

Opt-Out. We may periodically send you free newsletters and e-mails that directly promote our Services. When you receive such promotional communications from us, you will have the opportunity to “opt-out” by following the unsubscribe instructions provided in the e-mail you receive. We do need to send you certain communications regarding the Site, and Omniata Service if you are a Customer, and you will not be able to opt out of those communications – e.g., communications regarding updates to our agreements or this Privacy Policy.

Modifying Your Information. You can access and modify the Personal Information associated with your Account by accessing your profile through your Account. If you want us to delete your Personal Information and your Account, please contact us at with your request. We’ll take steps to delete your information as soon we can, but some information may remain in archived/backup copies for our records or as otherwise required by law.

Links to Other Sites. Our Site may contain links to websites and services that are owned or operated by third parties (each, a “Third-party Service”). Any information that you provide on or to a Third-party Service or that is collected by a Third-party Service is provided directly to the owner or operator of the Third-party Service and is subject to the owner’s or operator’s privacy policy. We’re not responsible for the content, privacy or security practices and policies of any Third-party Service. To protect your information we recommend that you carefully review the privacy policies of all Third-party Services that you access.

Our Policy Toward Children

Our Site is not directed to children under 13 and we do not knowingly collect Personal Information from children under 13. If we learn that we have collected Personal Information of a child under 13 we will take steps to delete such information from our files as soon as possible.

Use of the Omniata Service

Information Collected or Received from Customers

Through use of the Omniata Service our Customers provide us with information in several ways. For example, a Customer may place our API pixel on its Customer Property or the Customer may directly connect its databases to our servers. When a Customer uses the Omniata Service we receive information collected by Customers from End Users of the Customer Property. In our agreements with our Customers we require that they comply with any laws applicable to their information sharing practices and that they provide any required notices to their End Users prior to sharing End User information with us. If you are an End User of a Customer Property, like a game or application, the privacy policy that applies to your use of that game or application is the one provided to you by the Customer.

Our Customers determine what types of information will be sent to our servers when they use the Omniata Service. Depending on the Customer’s settings in the Omniata Service we may receive an End User’s Personal Information, such as the End User’s name, email address and the profile information from the End User’s social networking service account; and non-Personal Information, such as the End User’s gender, language and location.

We may also receive information about how End Users use and interact with a Customer Property, like the pages or features of the Customer Properties visited, the access date and time spent on those pages or features, the End User’s surfing habits and other statistics, and information about an End User’s mobile device, operating system, browser and device identifier.

We may also receive aggregated information, including marketing and advertising information, from a Customer’s third party service provider, for example, to the extent permitted by the Customer.

How we Use Information Received From Customers

We use the information received from our Customers to provide our Customers with a wide range of services. We use the Personal Information we receive about End Users from our Customers solely to provide the Omniata Service to our Customers and we will never use it for any other purpose. For example, when our Customers use our email customization services a Customer may send us an End User’s email address to generate a personalized message for that End User regarding recommended jobs, products or other content that may be of interest to the End User. We use other information we receive about End Users that does not include Personal Information to provide other services including, but not limited to, demographic and customer-created segment advertisement targeting. For example, when a Customer wants to show an offer to segments of its End Users the Customer can use our services to target the offer by providing us access to the non-personally identifiable information generated by its End Users. The analysis of a Customer’s End Users’ information enables our Customers to evaluate and understand how their End Users are interacting with their Properties, and to develop and improve their Properties, including marketing campaigns.

We may use aggregated and anonymized information about End Users for the purposes of internal research and to determine overall trends or metrics concerning how End Users are engaging with websites and applications. Similarly, we may report such general trends publicly or share this information with our business partners for product development, without disclosing End User Personal Information.


The Security of Your Information

We take reasonable administrative, physical and electronic measures designed to protect the information (including Personal Information) that we collect or receive from or about users of our Site and End Users from unauthorized access, use or disclosure. For example, when you enter sensitive information on forms on our Site, we encrypt this data using SSL or other technologies. Please be aware, however, that no method of transmitting information over the Internet or storing information is completely secure. Accordingly, we cannot guarantee the absolute security of any information.

International Transfer

If you are user of our Site or an End User, your Personal Information may be transferred to, and maintained on, computers located outside of your state, province, country or other governmental jurisdiction where the privacy laws may not be as protective as those in your jurisdiction. If you’re located outside the United States and you have chosen to provide your Personal Information to us via the Site or you are an End User, we may transfer your Personal Information to the United States and process it there.


Please contact us at if you have any questions about our Privacy Policy.